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The byline is your ticket to the successful promotion and branding. It’s some kind of a business card in the online World of blogging and the name that your audience remembers and knows you by. So, don’t underestimate its significance and concernment! We’ve decided to familiarize our readers with this small but really very important part of interactive journalism.
Let’s detect the main aim of the byline. It can be different types and can be written in various ways and for different purposes: for the guest post, for your own blog or it can be a simple story byline. And the main question we’re sure you want to know, what should you inscribe to make the information about you memorable and eye-catching? We’ve looked through a great doze of information and found out the most effective tips that surely will come in handy if you need to write the effective byline.

Firstly, let’s consider the arrangement of content.
As a part of an author’s mini-bio, the byline has to contain your name, your position in the company, company’s name and the main data about it. If you want to hide your authorship of a book, website, blog or you simply don’t want to mark you real name, you can use pseudonym or the name that reflects your inner self.
Reverting to the subject of a company name, if you are a freelancer you can also notice it or if you have a teacher or you work for an independent person it would be nice to describe the experience you’ve got worked with him. You may also include necessary contacts: your email, Facebook, twitter accounts or the link to your website. Don’t miss this opportunity to engage new fans. Try to write the information that stands out you from the other authors. But be specific, don’t transform the byline to the article. Remember, that short and informative content is more readable and effective.
And one more useful tip according to the content arrangement, when you write about yourself it’s better to use the third person pronouns, in a such way you’ll keep formality and maintain professionalism to attract readers, clients and potential customers.

Secondly, pay attention to the link arrangement.
Usually people read an article and then click the link that leads to the author’s profile, website or other social account. The best number of links in the byline is two, cause it’s enough to concentrate readers’ attention on them and not to make a mess in their heads. Use keywords when you are linking to the websites or profiles. Choose the most appropriate words to describe your business, it’ll increase the number of back-links and your search engine rankings. Diversify your links, lead them not only to the home page, but also to the internal pages of your site that are mostly related to the article you’ve written. If the website has links to many different posts it’s really great. The linking strategy is not so simple as it seems, so be very attentive and consider carefully the link you add.

Finally, the design arrangement.
Its well-known that at first, all people look at the photo and only then to the text, so don’t forget about the gravatar. The photo makes a really huge impression and it’s no wonder, cause it’s our human nature. To make a byline effective and single out it, use a smaller font from the headlines and subtitles. Place the author’s data at the end of the post or between the title and article body. It’s better when the byline begins with the words “by” or “from”. And how to align it, depends only on your choice, you can justify it left, right or centered.

 
 
 
Byline is a small element of the article, but certainly important both to the author and readers.